Our Team
Robert Slicker
CEO & Founder
Thirty years in Beverage Alcohol Industry, both supplier and distributor tiers, overseeing $10M-$250M in revenue. Developed and implemented sales and marketing strategies for luxury, small craft and specialty wine and spirits in all trade channels, in all 50 states, with extensive On/Off trade and national account experience.
Directly managed wholesaler networks in US-SGWS, RNDC, JBL, Empire- top down. Managed sales teams, up to 50, on both supplier and distributor sides.
Company experience includes Pepsi Co, E&J Gallo, Kobrand, DeKuyper International, and Stoli USA.
Liesl Middleton
CMO/Director of Business Development
20+ years experience with alcohol suppliers and distributors - Pernod Ricard, Stoli, Constellation Brands, E&J Gallo
Expertise in brand marketing, strategy, planning, creative design, marketing execution, campaign management
Amber McFee
COO/CFO
15+ years of finance and operations experience within small-medium-large organizations.
Expertise in budgeting, financial projections and models, operations management, and accounting
Noe Urrea
Vice President of Sales
Texas
20+ years experience with alcohol distributors and suppliers - RNDC, Pernod Ricard, Bacardi, Stoli, Constellation, Brown Forman, Patron
Expertise in marketing, finance, forecasting, budgeting, yearly planning
Rohith Reddy
State Manager Florida
5+ years experience in alcohol beverage industry
Both supplier and distributor experience. He specializes in sales and digital marketing. MBA from Nova Southeastern University
Mike Hackett
Market Manager
Northern California
18 years sales experience in the wine and spirits industry, selling in the ON/OFF channels in both chains and independent accounts
Distributor experience working with SGWS global portfolio Diageo - Moet Hennessy, with expertise in new product launch execution, sales/wait staff training, driving KPIs, executing sampling/tasting promotions
Mike Dattilo
Market Manager
Southern California
11 years experience in alcohol beverage industry in chain, independent, and on-premise
Made up of 8 years with beer distributor and 3 years on the supplier side work with emerging spirit brands
Keenan Jones
Market Manager
North Texas
9 years experience in the wine and spirits industry
Distributor and retailer experience - 7 years with RNDC and 2 years with Spec's-class B wholesale
Expertise in sales and increasing revenue, building customer base and strong relationships and leading teams
Level 2 certification - Wine & Spirit Education Trust
Andrew Starnes
Market Manager
Michigan
6 years experience in the wine and spirits industry, selling in the ON/OFF channels
Additional expertise in craft brand development, online distribution management, consumer and customer education training
Level 2 certification - Wine & Spirits Education Trust
Ashley Gaskin
National Event Manager
15+ years experience in leading quality representation of brands in the ON/OFF premise chanels, sampling/tasting/event management and execution, display and promotional execution
Expertise working consistently with customers to establish partnerships that drive sales and growth
