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Our Team


Robert Slicker

CEO & Founder

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Thirty years in Beverage Alcohol Industry, both supplier and distributor tiers, overseeing $10M-$250M in revenue. Developed and implemented sales and marketing strategies for luxury, small craft and specialty wine and spirits in all trade channels, in all 50 states, with extensive On/Off trade and national account experience.


Directly managed wholesaler networks in US-SGWS, RNDC, JBL, Empire- top down. Managed sales teams, up to 50, on both supplier and distributor sides.

Company experience includes Pepsi Co, E&J Gallo, Kobrand, DeKuyper International, and Stoli USA.


Liesl Middleton

CMO/Director of Business Development

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20+ years experience with alcohol suppliers and distributors - Pernod Ricard, Stoli, Constellation Brands, E&J Gallo​

Expertise in brand marketing, strategy, planning, creative design, marketing execution, campaign management

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Amber McFee


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15+ years of finance and operations experience within small-medium-large organizations.  


Expertise in budgeting, financial projections and models, operations management, and accounting


Noe Urrea

Vice President of Sales

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20+ years experience with  alcohol distributors and suppliers - RNDC, Pernod Ricard, Bacardi, Stoli, Constellation, Brown Forman, Patron

Expertise in marketing, finance, forecasting, budgeting, yearly planning

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Rohith Reddy

State Manager Florida

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5+ years experience in alcohol beverage industry

Both supplier and distributor experience. He specializes in sales and digital marketing. MBA from Nova Southeastern University

Michael Hacket

Mike Hackett

Market Manager

Northern California

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18 years sales experience in the wine and spirits industry, selling in the ON/OFF channels in both chains and independent accounts

Distributor experience working with SGWS global portfolio Diageo - Moet Hennessy, with expertise in new product launch execution, sales/wait staff training, driving KPIs, executing sampling/tasting promotions

Mike Dattilo

Mike Dattilo

Market Manager

Southern California

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11 years experience in alcohol beverage industry in chain, independent, and on-premise

Made up of 8 years with beer distributor and 3 years on the supplier side work with emerging spirit brands

Keenan Jones

Keenan Jones

Market Manager

North Texas

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9 years experience in the wine  and spirits industry

Distributor​ and retailer experience - 7 years with RNDC and 2 years with Spec's-class B wholesale


Expertise in sales and increasing revenue, building customer base and strong relationships and leading teams 

Level 2 certification - Wine & Spirit Education Trust


Andrew Starnes

Market Manager


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6 years experience in the wine and spirits industry, selling in the ON/OFF channels

Additional expertise in craft brand development, online distribution management, consumer and customer education training

Level 2 certification - Wine & Spirits Education Trust

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Ashley Gaskin

National Event Manager

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15+ years experience in leading quality representation of brands in the ON/OFF premise chanels, sampling/tasting/event management and execution, display and promotional execution

Expertise working consistently with customers to establish partnerships that drive sales and growth

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