CEO & Founder
Thirty years in Beverage Alcohol Industry, both supplier and distributor tiers, overseeing $10M-$250M in revenue. Developed and implemented sales and marketing strategies for luxury, small craft and specialty wine and spirits in all trade channels, in all 50 states, with extensive On/Off trade and national account experience.
Directly managed wholesaler networks in US-SGWS, RNDC, JBL, Empire- top down. Managed sales teams, up to 50, on both supplier and distributor sides.
Company experience includes Pepsi Co, E&J Gallo, Kobrand, DeKuyper International, and Stoli USA.
18 years sales experience in the wine and spirits industry, selling in the ON/OFF channels in both chains and independent accounts
Distributor experience working with SGWS global portfolio Diageo - Moet Hennessy, with expertise in new product launch execution, sales/wait staff training, driving KPIs, executing sampling/tasting promotions
9 years experience in the wine and spirits industry
Distributor and retailer experience - 7 years with RNDC and 2 years with Spec's-class B wholesale
Expertise in sales and increasing revenue, building customer base and strong relationships and leading teams
Level 2 certification - Wine & Spirit Education Trust
6 years experience in the wine and spirits industry, selling in the ON/OFF channels
Additional expertise in craft brand development, online distribution management, consumer and customer education training
Level 2 certification - Wine & Spirits Education Trust
National Event Manager
15+ years experience in leading quality representation of brands in the ON/OFF premise chanels, sampling/tasting/event management and execution, display and promotional execution
Expertise working consistently with customers to establish partnerships that drive sales and growth