Image by Dylan Gillis

Our Team

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Robert Slicker

CEO & Founder

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Thirty years in Beverage Alcohol Industry, both supplier and distributor tiers, overseeing $10M-$250M in revenue. Developed and implemented sales and marketing strategies for luxury, small craft and specialty wine and spirits in all trade channels, in all 50 states, with extensive On/Off trade and national account experience.

 

Directly managed wholesaler networks in US-SGWS, RNDC, JBL, Empire- top down. Managed sales teams, up to 50, on both supplier and distributor sides.

Company experience includes Pepsi Co, E&J Gallo, Kobrand, DeKuyper International, and Stoli USA.

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Liesl Middleton

CMO/Director of Business Development

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20+ years experience with alcohol suppliers and distributors - Pernod Ricard, Stoli, Constellation Brands, E&J Gallo​

Expertise in brand marketing, strategy, planning, creative design, marketing execution, campaign management

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Amber McFee

COO/CFO

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15+ years of finance and operations experience within small-medium-large organizations.  

 

Expertise in budgeting, financial projections and models, operations management, and accounting

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Noe Urrea

Vice President of Sales
Texas

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20+ years experience with  alcohol distributors and suppliers - RNDC, Pernod Ricard, Bacardi, Stoli, Constellation, Brown Forman, Patron

Expertise in marketing, finance, forecasting, budgeting, yearly planning

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Rohith Reddy

State Manager Florida

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5+ years experience in alcohol beverage industry

Both supplier and distributor experience. He specializes in sales and digital marketing. MBA from Nova Southeastern University

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Mike Hackett

Market Manager

Northern California

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18 years sales experience in the wine and spirits industry, selling in the ON/OFF channels in both chains and independent accounts

Distributor experience working with SGWS global portfolio Diageo - Moet Hennessy, with expertise in new product launch execution, sales/wait staff training, driving KPIs, executing sampling/tasting promotions

Mike Dattilo

Mike Dattilo

Market Manager

Southern California

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11 years experience in alcohol beverage industry in chain, independent, and on-premise

Made up of 8 years with beer distributor and 3 years on the supplier side work with emerging spirit brands

Keenan Jones

Keenan Jones

Market Manager

North Texas

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9 years experience in the wine  and spirits industry

Distributor​ and retailer experience - 7 years with RNDC and 2 years with Spec's-class B wholesale

 

Expertise in sales and increasing revenue, building customer base and strong relationships and leading teams 

Level 2 certification - Wine & Spirit Education Trust

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Andrew Starnes

Market Manager

Michigan

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6 years experience in the wine and spirits industry, selling in the ON/OFF channels

Additional expertise in craft brand development, online distribution management, consumer and customer education training

Level 2 certification - Wine & Spirits Education Trust

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Ashley Gaskin

National Event Manager

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15+ years experience in leading quality representation of brands in the ON/OFF premise chanels, sampling/tasting/event management and execution, display and promotional execution

Expertise working consistently with customers to establish partnerships that drive sales and growth