Sales &
Marketing

We navigate the complexities of the beverage and alcohol industry

BUILDING BRANDS

SERVICES

Sales

Growing your sales with our team, and distributors, is what we do

Brand Marketing

Develop and execute marketing strategies and plans

We are proud to serve you throughout the U.S. with our diverse team

At Slicker Beverage Insights diversity and inclusion are at the heart of who we are and what we represent

OUR TEAM

Our team has breadth and depth of experience in all channels, 50 states, with luxury, small, craft and specialty wine and spirit brands.

Extensive distributor management experience, including SGWS, RNDC, JBL, and Empire.

Experience working with organizations such as DIRECTV, Promogo, E&J Gallo, Kobrand, DeKuyper International, and Stoli USA.

Founder & Managing Partner

Robert Slicker

Thirty years in Beverage Alcohol Industry, both supplier and distributor tiers, overseeing $10M-$250 M in revenue. Developed and implemented sales and marketing strategies for luxury, small craft and specialty wine and spirits in all trade channels, in all 50 states, with extensive On/Off trade and national account experience.

Directly managed wholesaler networks in US-SGWS, RNDC, JBL, Empire- top down. Managed sales teams, up to 50, on both supplier and distributor sides.

Company experience includes Pepsi Co, E&J Gallo, Diageo, Kobrand, DeKuyper International, and Stoli USA.

Vice President of Sales, Texas

Noe Urrea

20+ years experience with alcohol distributors and suppliers - RNDC, Pernod Ricard, Bacardi, Stoli, Constellation, Brown Forman, Patron

Expertise in marketing, finance, forecasting, budgeting, yearly planning

Market Manager, Southern California

Mike Dattilo

11 years experience in alcohol beverage industry in chain, independent, and on-premise

Made up of 8 years with beer distributor and 3 years on the supplier side work with emerging spirit brands

Market Manager, North Texas

Leila Wolfe

8 years in the wine and service industry, worked various positions ranging from working in tasting rooms, distribution sales with RNDC then on to a supplier role

Additional expertise in fine wine brand development, consumer and customer training.

Level 2 certification in Wine and Spirits Education

Market Manager, South Florida

Shorey Martin

10 years in the wine and spirits industry as a sales person calling on key accounts throughout the South Florida Market. She also has hospitality and service industry experience, working various positions including brand ambassador, bartender, and restaurant manager throughout the South Florida area.

Additional expertise in event management and execution

Market Manager, Central Florida

Steve Tilton

20+ years experience in all three tiers of Beverage Alcohol Industry, working with distributors like SGWS, and some of the largest brand portfolios—Constellation, Pernod Ricard, Bacardi, Beam Suntory, Tito’s, Patron, Leopold Bros, Domaine Select, Trinchero, Chateau St. Michelle Estates. Additional experience working with and for major hotel groups, such as Vail Marriott and Disney Hotels.

Certified spirits specialist and sommelier

Market Manager, South Texas

Ron Flecha

10 years in the wine and spirits industry, with a deep understanding of category development and sales, having successfully operated a multimillion-dollar business. Additional expertise in customer relationship management

Certified Sommelier and Master Sommelier in-training, fluent in Spanish

Market Manager, Southeast Texas

Dylan Wolpers

11 years in the wine and spirits and service industry, ON and OFF channels, supplier and distributor experience, also distribution sales with SGWS

Additional expertise in consumer education and brand activations