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Brand Marketing & Socials

We build the full growth engine—brand positioning, consumer/occasion insights, creative direction, go-to-market plans, retail + eComm marketing, trade + distributor toolkits, social that drives pull, campaigns/promotions, and high-converting website builds—all designed to move cases, not just rack up metrics.

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Slicker Beverage Insights partners with Katrina Stoneking Consulting / Strategic Current to bring senior, operator-level expertise across marketing, consumer insights, brand strategy, social, and digital—so everything connects from story → shelf → screen → velocity.

TELL YOUR STORY

Meet Katrina Stoneking

Katrina Stoneking is a growth-focused operator and strategist with 20+ years spanning CPG, beverage alcohol, and consumer-facing retail—including fashion and lifestyle brands. She’s scaled brands and portfolios up to $394M, built businesses from $0 to $1M in under a year, and brings a rare mix of consumer insight and commercial execution across distributor networks, retail, and eCommerce. She’s also a Yale School of Management fellow in intergenerational studies, bringing a sharper lens on how age cohorts, life stage, and culture shape buying behavior. Through Katrina Stoneking Consulting/Strategic Current, she partners with Slicker Beverage Insights to deliver senior expertise across marketing, consumer insights, brand strategy, and social.

  • Katrina Stoneking LinkedIn
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M Execution & Management
M Strategy & Plannig
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BRAND POSITIONING & MESSAGING

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RETAIL & E-COMM MARKETING

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CONTENT STRATEGY & CAMPAIGNS

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OCCASIONS & CONSUMER INSIGHTS

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TRADE & DISTRIBUTOR TOOLKITS

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WEBSITE STRATEGY & BUILDS

Strategic Current/ Katrina Stoneking Consulting:
More About Our Services

Our Full Marketing and Social Services

  • Brand positioning + messaging — what you stand for, who it’s for, why it wins

  • Occasion + consumer insights — sharpen the story and the “why now”

  • Go-to-market + launch planning — 90-day plan, channel priorities, activation

  • Retail + eComm marketing — PDP/A+, Amazon/Walmart/Shopify optimization, shelf story

  • Trade + distributor toolkits — sell sheets, pitch decks, account-ready assets

  • Content strategy + creative direction — pillars, hooks, monthly calendar, asset roadmap

  • Social that drives pull — platform strategy, posting plan, creator/UGC direction

  • Campaigns + promotions — seasonal plays, retailer moments, promo messaging

  • Website strategy + builds — high-converting sites and landing pages (Wix/Shopify) built to turn interest into action

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