What We Do...

Slicker Beverage Insights helps beverage brands grow with strategy that actually gets executed—across distributors, key accounts, retail, eComm, and the marketing that drives pull.

Our Mission
We exist to make growth feel less chaotic.

Most brands don’t have a “bad product” problem—they have a translation problem. The story doesn’t translate to the distributor. The plan doesn’t translate to the chain buyer. The marketing doesn’t translate to velocity.

We build the bridge between what you want to be and what the market will actually buy, then we help execute it with distributor-ready tools, account plans, and marketing that supports sell-through.

What we do—end to end
If it touches velocity, we handle it

Fractional sales leadership + national account execution
Distributor management across all 50 states
New item setup, pricing architecture, incentives, KPI alignment
Go-to-market and 90-day launch planning
Trade and account toolkits (sell sheets, pitch decks, programs)
Retail + eComm marketing (PDP/A+, Amazon/Walmart/Shopify optimization)
Brand positioning, occasion strategy, consumer insights
Content strategy, creative direction, social that drives pull
Campaigns/promotions + high-converting website builds (Wix/Shopify)

We are proud to serve you throughout the U.S. with our diverse team

Our team has breadth and depth of experience in all channels, 50 states, across spirits, RTDs (both wine and spirits based), wine, beer, and energy.

Extensive distributor management experience, including SGWS, RNDC, JBL, Empire, Reyes Beverage, and MolsonCoors Network.

Experience working with organizations such as E&J Gallo, Kobrand, DeKuyper International, Red Bull USA, MolsonCoors, Pabst Brewing, Bacardi US, Pernod Ricard US, and Stoli USA.

Founder & Managing Partner

Robert Slicker

33 years in Beverage Alcohol Industry, both supplier and distributor tiers, overseeing $10M - $250M in revenue.

Developed and implemented sales and marketing strategies for luxury, small craft and specialty wine and spirits in all trade channels, across all 50 states, with extensive On/Off trade and national account experience.

Directly managed wholesaler networks: SGWS, RNDC, JBL, Empire from the top down.

Managed sales teams, up to 50, on both supplier and distributor sides.

Company experience includes Pepsi Co, E&J Gallo, Diageo, Kobrand, DeKuyper International, and Stoli USA.

Katrina Stoneking
Strategic Partner

Katrina Stoneking is a growth-focused operator and strategist with 20+ years spanning CPG, beverage alcohol, and consumer-facing retail—including fashion and lifestyle brands. She’s scaled brands and portfolios up to $394M, built businesses from $0 to $1M in under a year, and brings a rare mix of consumer insight and commercial execution across distributor networks, retail, and eCommerce. She’s also a Yale School of Management fellow in intergenerational studies, bringing a sharper lens on how age cohorts, life stage, and culture shape buying behavior. Through Katrina Stoneking Consulting/Strategic Current, she partners with Slicker Beverage Insights to deliver senior expertise across marketing, consumer insights, brand strategy, and social.

Sales and Execution

Executive Vice President of Sales

Tyler Brown

Sales executive with 30 years experience in the wine and spirits industry, offering a blend of expertise and strategic acumen working with suppliers and retailers in both ON and OFF premise

Proficient in driving brand growth and enhancing market penetration

Vice President of Sales

Bill Bostain

Sales executive with over 25 years of experience in the wine and spirits industry, with extensive background spanning the three tiers, including roles with suppliers and distributors such as RNDC and SGWS, as well as in the hospitality industry

Expertise covers both ON and OFF premise environments, consistently driving brand growth, enhanced market penetration, and forging strong relationships that deliver tangible results

Level 2 certification in Wine and Spirits Education

Market Manager, Southern California

Mike Dattilo

11 years experience in alcohol beverage industry in chain, independent, and on-premise

Made up of 8 years with beer distributor and 3 years on the supplier side work with emerging spirit brands

Market Manager, North Texas

Leila Wolfe

8 years in the wine and service industry, worked various positions ranging from working in tasting rooms, distribution sales with RNDC then on to a supplier role

Additional expertise in fine wine brand development, consumer and customer training.

Level 2 certification in Wine and Spirits Education

Market Manager, Tennessee

Conner Brown

Dynamic and passionate salesperson with experience selling craft spirits and beer in both the ON and OFF channels

Focused on product education and having a natural gift for building relationships, allows him to foster partnerships with bars, restaurants, and retailers.

Market Manager, Southeast Texas

David Jasken

20 years of experience in the beverage industry, selling everything from energy drinks to barrels of bourbon.

Worked On and Off Premise focusing on the liquor stores, independents as well as chains.

Has built several relationships over years that have followed him throughout his career based on trust and customer service.

Experience includes years on the supplier side as well as managing multiple states, working with everyone from RNDC to startups.

WSET Level 1 Sake

Market Manager, Florida

Chris Bartholomy

Passionate and results driven sales executive, with 10+ years of experience in the Beverage Alcohol Industry working on both the Distributor and Suppler sides of business, as well as 10+ years in the hospitality industry. A comprehensive background in selling to all premises (On, Off, & Chain) with an expertise in the On-Premise. Extensive experience selling Wine, Spirits, & Hard Seltzer / RTDs, including luxury brands.

Background spanning all three tiers, including roles with major suppliers (Mark Anthony Brands Inc.), distributors (Breakthru Beverage & SGWS), and hospitality groups (Bern's Steak House, Inc). A proven track record of building and sustaining strong business relationships, especially with key influencers/decision makers and owners at the account, group/chain, & distributor levels, that lead to fruitful sales relationships as well as programs, events, product placements, and overall positive results.

WSET Level 2 - Wine and Spirits