Sales
Growing your sales with our team, and distributors, is what we do.
We develop and execute sales strategies and plans for premium, luxury, small craft, and specialty wine and spirits. We service all trade channels, in 50 states, including general market and trade accounts.
Our team has tremendous depth and breadth of experience in the beverage alcohol industry, in both supplier and distributor tiers.
Strategy & Planning
We develop integrated sales and marketing strategies and plans from scratch, or we can drive annual planning based upon your existing documents.
Incorporating industry data, insights and expertise, we develop core assets to drive growth for your brand.
Distributor Management
Establish pricing and programming in partnership with distributor
Determine distributor KPIs for distribution and case goals
Develop and reinforce brand and account standards
Sales Execution
Manage key accounts - chains and general market
Present ON/OFF trade sales
Coordinate key promotional support with brand, distributor and accounts
Execution &
Management
Sales execution and distributor management is our core function.
Monitoring & Evaluation
Monitoring and evaluating agreed upon sales goals and KPIs with a focus on key accounts maximizes your ROI.
Distributor M&E
Track and report sales goals
Track and report KPIs
Support key accounts with promotions
Sales M&E
Track and report sales goals - Int/Ext resources
Track and report KPIs - Int/Ext resources
Track and report promotional spend
OUR TEAM
Our team has breadth and depth of experience in all channels, 50 states, with luxury, small, craft and specialty wine and spirit brands.
Extensive distributor management experience, including SGWS, RNDC, JBL, and Empire.
Experience working with organizations such as Promogo, E&J Gallo, Kobrand, DeKuyper International, and Stoli USA.
