Bar Interior

Sales

Growing your sales with our team, and distributors, is what we do.

We develop and execute sales strategies and plans for premium, luxury, small craft, and specialty wine and spirits. We service all trade channels, in 50 states, including general market and trade accounts.

Our team has tremendous depth and breadth of experience in the beverage alcohol industry, in both supplier and distributor tiers.

 

Strategy & Planning

We develop integrated sales and marketing strategies and plans from scratch, or we can drive annual planning based upon your existing documents.

Incorporating industry data, insights and expertise, we develop core assets to drive growth for your brand.

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Distributor Management

Establish pricing and programming in partnership with distributor

Determine distributor KPIs for distribution and case goals

Develop and reinforce brand and account standards

Sales Execution

Manage key accounts - chains and general market

Present ON/OFF trade sales

Coordinate key promotional support with brand, distributor and accounts

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Execution &
Management

Sales execution and distributor management is our core function.

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Monitoring & Evaluation

Monitoring and evaluating agreed upon sales goals and KPIs with a focus on key accounts maximizes your ROI.

Distributor M&E

Track and report sales goals

Track and report KPIs

Support key accounts with promotions

Sales M&E

Track and report sales goals - Int/Ext resources

Track and report KPIs - Int/Ext resources

Track and report promotional spend

 

OUR TEAM

Our team has breadth and depth of experience in all channels, 50 states, with luxury, small, craft and specialty wine and spirit brands.

 

Extensive distributor management experience, including SGWS, RNDC, JBL, and Empire.

 

Experience working with organizations such as Talent Tree, BARetc, Promogo, E&J Gallo, Kobrand, DeKuyper International, and Stoli USA.