Develop and execute marketing strategies and plans
We develop and execute marketing strategies and plans for premium, luxury, small craft, and specialty wine and spirits.
Our team has tremendous depth and breadth of experience in the beverage alcohol industry, in both supplier and distributor tiers.
We develop integrated brand, marketing and sales strategies and plans from scratch, or we can drive annual planning based upon existing documents.
Incorporating industry data, insights and expertise we develop core asset to drive growth for your brand.
Create fully integrated programs and campaigns - sales/trade programs, events, digital/social
Commercialize new products for launch
Create ON/OFF brand, marketing and trade marketing presentations
Develop standards and templates
Manage programs and campaigns - sales/trade programs, events, digital, social
Present new product launch plans to sales and distributors
Present ON/OFF brand, marketing and trade marketing plans
Direct creative - brand, marketing assets, managing digital/social sites
Train sales and distributors on standards and templates
Developing the tactics outlined in your strategy and plan, and then ensuring the sales and distributor teams are trained and able to use the tools, is crucial to your sales growth.
Monitoring & Evaluation
A monitoring and evaluation plan is a critical component of marketing and sales plan. We establish who will monitor and report progress (who?), the KPI metrics (what?), how often to measure them (when?), and how the results will guide you (why?).
Create monitoring and evaluation plan
Assign roles for monitoring and reporting
Define KPIs for each person or team by function
Define frequency for measuring and reporting KPIs
Plan how results will guide improvements
Present reports to
Board of Directors
Sales, marketing and finance teams
Recommend next steps